Jobs-to-Be-Done (JTBD) is a set of frameworks that is rapidly being recognised and adopted by product teams and UX practitioners worldwide as an effective way to identify and to define user needs.
In this hands-on workshop, you will learn:
This session is designed for intermediate to advanced researchers looking to add JTBD to their research toolset.
Steph is a user experience strategist and researcher, formerly Head of Research at Clearleft. In nearly 20 years of working on the Web, she has worn many hats, including a product lead for a tech startup in publishing and a technical director at a digital agency.